Falafill, a Chicago-based Middle Eastern restaurant franchise, believes great food should not be only for fine dining and that foodie worthy food should be for everyone.
For such a clearly ethnic brand with such a great idea, the visual brand felt too bland and could represent any ethnicity. The direction we executed embraced their origins,
much like their name.
From menu boards to table tents to subway posters, we executed the full brand overhaul.
