:: LP/w Design Studios :: Cross-Discipline Integrated Branding Firm in Milwaukee ::

QUAD/GRAPHICS
Comprehensive Brand Development
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with QuadCreative

To protect its unique brand personality, this world-leading commercial printer knew it was critical to set some solid standards for representing the company, both internally and externally. The Quad/Graphics Brand Guidelines not only explain the rationale for brand stewardship, but also define design and copy rules for the company as a whole.

In additions to creating tactical pieces, we were brand managers helping the company strategically navigate the rapidly changing print industry.